AI for Marketeers — Create Smarter, More Dynamic Campaigns
Take your marketing to the next level by learning how to use AI to design, test, and deliver engaging campaigns — with real results for real businesses.
Who’s it for?
This workshop is built for marketing professionals, content creators, and brand storytellers who already use AI tools — but want to go deeper.
You’ll collaborate on a real campaign brief for an Australian business, applying AI to creative development, audience engagement, and campaign strategy.
You’ll learn how to:
Move beyond prompts and into AI-driven campaign building.
Create dynamic content that connects with real audiences.
Use AI to plan, test, and optimise campaigns.
Understand how to keep your brand voice consistent with AI tools.
Work with AI ethically and transparently in marketing workflows.
Details
Date & Time: 2nd and 4th December, 5:30pm to 8:30pm.
Price: $79 per person
Workshop overview and Agenda
This three-hour, in-person session blends creativity, data, and practical exercises with a real client.
Part 1: Understanding AI and Managing AI Risks
Explore how AI impacts the marketing landscape — including copyright, authenticity, and audience trust.
Part 2: Relevance to Marketers
Learn how to use AI to accelerate campaign ideation, content creation, and planning.
Part 3: Tools in Action
See demonstrations of free and popular tools for content, imagery, and automation.
Part 4: Hands-on challenge
Work in teams on a live marketing brief for a local business partner. Apply AI tools to build campaign assets that could really run.
Your facilitator
Component6 have delivered over 50 AI education sessions in the past year to enterprise teams, over 300 government groups, startups, and small businesses.
We practice what we preach — building our own Agentic AI business while helping organisations apply AI to drive process efficiency, boost productivity, and enable strategic change.