Workshop Overview
This hands-on session combines creativity, experimentation, and collaboration.
You’ll learn how to use AI to create, test, and improve marketing ideas in real time — with an actual business case.
Agenda
Understanding AI & Managing Risk
Learn how AI affects branding, authenticity, and marketing compliance.Relevance to Marketers
See where AI adds value to campaign ideation, production, and optimisation.Tools in Action
Try out free tools for copywriting, design, and automation.Hands-On Challenge
Work with peers to design and pitch a campaign for a partner business using AI.
About the Facilitator
Dan Hookham is the owner of Component6 and Shape for Scale. He has delivered over 50 AI education sessions in the past year to enterprise teams, over 300 government groups, startups, and small businesses.
Dan practices what he preaches — building Agentic AI businesses while helping organisations use AI to drive process efficiency, boost productivity, and enable strategic change.
What’s Included
3-hour in-person session
PDF eBook - AI for Personal Productivity
Good to Know
💳 Payments are securely processed via Stripe.
🔁 Refunds or ticket transfers available up to 7 days before event.
📧 You’ll receive a confirmation email with details and what to bring.

